The impact of strategic vigilance in improving tourism services An exploratory study of tourism organizations in Baghdad

Abstract

The study aimed to build a study model and hypotheses based on previous studies. The descriptive approach was used, as the researchers relied on the questionnaire to collect data for the study, after presenting it to the arbitrators.(40) questionnaires were distributed to the employees of a number of tourism companies in Baghdad. The researchers were also able to contact them and reach them through personal interviews with the employees and department managers. 100% of them were retrieved and were valid for analysis purposes. AMOS (SPSS) was also relied upon, in which the Excel program was used and Kornbach's alpha was used for reliability.

The study reached a set of results: There is a correlation between strategic decision-making and the tourism investment environment, as the correlation coefficient reached (0.779**) at a level of moral significance lower than the levels of significance (0.01; 0.05). The relationship was positive and therefore accepts the first main hypothesis and most of the sub-hypotheses. In the form of proof, with the exception of the decision patterns, as the results showed that there is no connection to it. Likewise, the tourism investment environment is an important fundamental component in supporting the actual and national economy and achieving economic development, as the development of any country depends on the volume of investment flows, whether local or foreign. On investment efficiency.

The researchers recommend that the researched companies should look at the environmental, organizational and behavioral factors affecting the speed of strategic decision-making with the same degree of relative importance, without focusing on one factor over another. If they seek to make a quick strategic decision that enables them to reach their advantages before competitors, the government must take Iraq is responsible for addressing the infrastructure that encourages investment, especially in the field of electric energy, easy access to fuel, communications services, insurance, banking facilities, airports, railways, bridges, etc., which increases the attractiveness of foreign capital and encourages local capital