https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/issue/feed Baghdad College of Economic Sciences University Journal (BCESUJ) 2026-10-25T10:44:30+00:00 Secretariat of the Journal magazine.college@baghdadcollege.edu.iq Open Journal Systems <p><strong>Baghdad College of Economic Sciences University Journal (BCESUJ)</strong> is an open access journal that follows double-blind peer review process and published <strong>quarterly (January, April, July and October)</strong>.</p> <ul> <li><strong>Publishing coverage years</strong>: from 2000 to Present</li> <li><strong>Publisher:</strong> Baghdad College of Economic Sciences University</li> <li><strong>Print- ISSN: 2072-778X</strong></li> <li><strong>Online -ISSN: 2789-8571</strong></li> <li><strong>Publishing Language:</strong> Arabic and English</li> </ul> <p>The journal covers all aspects of <strong>Econometrics. Business and Management, Accounting ,Financial and Banking Sciences (miscellaneous), Computer Sciences (miscellaneous) , Computer Engineering and Information Technology (miscellaneous), Statistics and Mathematics (miscellaneous) </strong>Scopes<strong>.</strong></p> <p>The aim of this journal is to provide original and high contributed research articles to a wide audience in its fields. The paper is accepted by prestigious interdisciplinary editorial board, after judged to be truly outstanding and to be of interest. The articles are available in full-text and free of charge to journal web visitors.</p> <p><strong>The Journal is the recipient of two Acknowledgment Letters at 2009 and 2012 from the Iraqi Ministry of Higher Education and Scientific Research</strong>.</p> https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/407 Improving supply chain resilience through the integration of algorithmic management and sustainable technologies: The mediating role of digital proficiency in production enterprises 2026-10-25T10:35:05+00:00 Suzan Abbas Abdullah Suzan.abbas@mtu.edu.iq <p><strong>Abstract</strong></p> <p>In light of increasing operational disruptions, environmental challenges, and the accelerating pace of digital transformation, supply chain resilience has become a strategic imperative for manufacturing organizations, seeking to maintain operational, continuity and enhance their competitive position. Accordingly, this study aims to examine the role of algorithmic management, and sustainable technologies in improving supply chain resilience through the mediating role of digital dexterity at Kubaisa Cement Plant.</p> <p>The study adopted a descriptive analytical approach, and collected data from a sample of 140 employees working, at the plant through a structured questionnaire. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through Smart PLS 4.</p> <p>The findings revealed that the plant demonstrates favorable, levels of algorithmic management, sustainable technologies, digital dexterity, and supply chain resilience. The results also indicated significant positive effects, of algorithmic management and sustainable technologies on supply chain resilience, as well as a significant positive effect of digital dexterity on supply chain resilience. Furthermore. The findings showed that digital dexterity plays a partial mediating role in the relationship between sustainable technologies and supply chain resilience. However, no significant mediating role was found for digital dexterity in the relationship between algorithmic management and supply chain resilience.</p> <p>These findings highlight the strategic importance, of integrating sustainable technologies with digital capabilities to strengthen, supply chain resilience within manufacturing organizations. The study also provides practical implications for industrial managers, regarding the importance of investing in sustainable technologies, and enhancing employees’ digital dexterity to improve responsiveness to operational changes, adapt to environmental and competitive challenges, and achieve long-term operational sustainability.</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/408 Health Insurance Risk Segmentation Using Unsupervised Machine Learning and Clustering Techniques 2026-10-25T10:39:51+00:00 Taqwa Salim Mohammed taqwa@uodiyala.edu.iq <p>Health insurance databases include key demographic, health-related, lifestyle and socioeconomic risk factors that allow for the discovery of patterns of policyholder risk. This paper applies unsupervised machine learning techniques to analyze an insurance cost and risk dataset of 1,338 rows/12 variables. In particular, the overall goal is to find hidden risk classes among policyholders and gain better insights into determinants of differences in insurance premiums. Initial preprocessing included checking variable types, imputing missing numerical values, encoding categorical variables, and standardizing numerical features. Next, multiple clustering techniques were used which are BIRCH, Gaussian Mixture Model, Agglomerative Clustering (average linkage), Agglomerative Clustering (complete linkage) and DBSCAN. Clusters were evaluated using internal validation metrics, namely Silhouette Score, Davies-Bouldin Index, and Calinski-Harabasz Score. Cluster sizes were examined, and the results were visualized using two-dimensional PCA plots. Results: BIRCH provided the best clustering framework that clustered all data into three identifiable low, medium and high-risk insurance groups. The main differences between insurance risk groups were seen in age, BMI, insurance premiums and associated health-risk factors based on cluster profiling. Compared to the low-risk group, policyholders in the high-risk group had higher average insurance charges, older age, and a greater burden of obesity. The findings nonetheless suggest that techniques for clustering are able to partition health insurance data, thereby enabling decisions based on modelling and evidence on rate</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/401 The impact of credit concentration and capital adequacy on non-performing loan levels: an econometric study of a sample of Iraqi commercial banks for the period "(2015-2024) 2026-10-25T08:26:23+00:00 Saif Kadhim Zaboon Saif.k.zaboon@kus.edu.iq <p>The problem addressed by this study lies in the increasing rates of non-performing loans (NPLs) in the banking sector due to limited capital buffers and unclear credit policies. Therefore, the study aimed to measure the role of credit concentration and capital adequacy ratio in loan defaults at the banks in the study sample, while controlling for variables such as size, profitability, liquidity, and inflation. The study employed a descriptive-analytical approach, utilizing panel data from a sample of six commercial banks for the period 2015-2024, comprising 60 observations. The Herfindahl and Hirschman Indices (HHIs) were used to measure credit concentration, and the data were analyzed using a standardized fixed-effects model.</p> <p>The results showed a significant positive correlation between credit concentration and an increase in NPLs at the 1% level, demonstrating that weak credit diversification increases financial vulnerability. Conversely, the study revealed a significant negative correlation between capital adequacy and profitability in reducing NPLs. The study recommended that banks diversify their loan portfolios to mitigate concentration risks and enhance capital adequacy to absorb unexpected credit shocks.</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/402 The Impact of Big Data Technologies and IFRS 9 on Improving Credit Audit Quality in Iraqi Banks: A Field Analytical Study for the Period (2018-2022) 2026-10-25T08:31:02+00:00 Fayda Sharif Abdul Salman faydhashareef80@gmail.com <p>This study measures the effect of internal auditors' awareness of big data technologies on credit audit efficiency and financial disclosure quality in light of IFRS 9, and analyzes the main barriers to adopting these technologies in the Iraqi banking accounting environment. A descriptive-comparative-analytical approach was applied to a purposive sample of 48 internal auditors across four Iraqi economic institutions - only one of which is a commercial bank, with the remaining three engaged in credit-related dealings with banks - a composition that limits generalization of the field results to the Iraqi banking sector as a whole. A validated 24-item questionnaire covering three dimensions was used, with content validity confirmed by an expert panel and construct validity established through item-total correlations (0.61-0.79); reliability reached a Cronbach's alpha of 0.87. One-sample t-test and correlation/regression results showed a statistically significant positive relationship between auditors' awareness of big data technologies and credit audit efficiency (sample mean 88.63 versus a hypothetical mean of 72). Regional benchmarking revealed a wide credit gap, with private-sector credit-to-GDP in Iraq at 6.7% against a regional average of 48.6%. The study recommends mandating the Expected Credit Loss (ECL) model under IFRS 9 and establishing a national credit information system</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/403 The role of financial technology in developing the banking sector in Iraq 2026-10-25T08:35:41+00:00 Farah Ali Tawfiq magazine.college@baghdadcollege.edu.iq nabaa abd alreda Jawad magazine.college@baghdadcollege.edu.iq <p>The global banking sector is undergoing fundamental transformations due to the rapid evolution of financial technology (FinTech), which has become a strategic necessity for enhancing banking performance and promoting financial inclusion. This study aims to examine the status of FinTech adoption in Iraq, focusing on digital infrastructure, core banking systems, regulatory frameworks, and institutional challenges.</p> <p>The research follows a descriptive–analytical methodology, supported by a field study involving 145 employees from public and private banks as well as e-payment companies. The findings reveal a statistically significant positive relationship between FinTech adoption and the improvement of banking performance. Private banks demonstrated higher levels of digital trust and readiness compared to public banks. Major barriers include weak infrastructure, outdated legal frameworks, and a shortage of specialized digital skills. The study concludes with key recommendations, including the modernization of digital systems, implementation of regulatory sandboxes, and enhancement of consumer financial literacy.</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/404 The audit quality in the era of digital transformation: An empirical guidance for Iraqi banks, period 2012-2024. 2026-10-25T08:44:27+00:00 Nadia Talib Salman nadia@mtu.edu.iq <p>Digitally transforming businesses has become an increasing focus of study in relation to audit quality, although there is little empirical research on this topic across frontier banking markets. This research investigates the way digital transformation impacts the quality of internal auditing in Iraqi banks that are listed on the Iraq Stock Exchange (ISX) for the years of 2012 through 2024. We generated a Digital Transformation Index (DTI) using natural language processing of the Arabic-language annual reports of 310 banks. This index is based upon five distinct technology categories, which include: Core Banking Technology, Advanced Analytics and Artificial Intelligence Technology, Cybersecurity and Regulatory Compliance Technology, Digital Customer Service Technology, and Information Technology Infrastructure Technology. Furthermore, we used a composite index to evaluate internal audit quality, as well as four additional dimensions (I.e., audit opinion quality, audit committee independence, auditor professional qualifications and timeliness of audit reporting), that followed past literature on auditing. By using a fixed-effects model for panel data analysis of 187 bank-year observations (i.e., 20 banks), we found three main results. First, for every one-unit of increase in the lagged DTI, a bank will show a statistically significant increase of 0.025 in composite audit quality (p &lt; 0.01). This provides evidence that digital transformation positively influences the overall governance of the internal audit process. Secondly, the influence of digitalization is significantly bigger for quality of audit opinion (β = 0.130, p &lt; 0.05) compared to any kind of structure of governance so that digitalization effects principally occur through the auditor performance channel. Third, the relationship between digital and audit quality after 2018 due to the Central Bank of Iraq's digital reform agenda is approximately three times larger (β = 0.045, p &lt; 0.001) than before it (β = 0.014, p &lt; 0.01). Showing that a regulated environment acts as an important driver of improvement in the quality of digital driven audits. These results make contributions to the auditing literature by offering the first time ever archival evidence about the relationship between digital transformation and financial institution audit quality in Iraq, documenting the existence of a synergy effect with respect to regulation and providing a replicable framework for use of natural language processing-based measures to evaluate digital transformation in Arabic language financial statements.</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/405 Technology lifecycle Cost Management and its Role in Research and Development Expenditures for industrial products – an applied research study at the General Company for Electrical and Electronic Industries 2026-10-25T10:17:57+00:00 Shaymaa Kamil Mwayesh Asadi dr.shaymaaasadi@uomustansiriyah.edu.iq Mohammed Kareem Hameed Khalaf momr88@uomustansiriyah.edu.iq <p>This research highlights importance of measuring cost of technology lifecycle and its impact on research and development expenditures (R&amp;D) by using cost management tools to analyze costs of industrial products. research problem stems from the lack of understanding regarding the impact of this relationship, both in terms of cost and technology, on industrial products, as well as when these R&amp;D costs are recovered. research aims to determine the impact of relationship between the technology lifecycle and R&amp;D expenditures on industrial products. research hypothesizes that adopting technology lifecycle as a method for analyzing and measuring R&amp;D expenditures on industrial products contributes to pricing industrial products by measuring technology lifecycle costs and informing decisions regarding the development of existing products or creation of new ones. results of this research indicate a strong relationship between the technology lifecycle and R&amp;D expenditures. Through R&amp;D expenditures, we can design and develop existing or newly discovered technologies. R&amp;D costs are covered or recovered at technology's maturity stage, according to its lifecycle</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/406 دور استخدام معيار التدقيق الدولي (ISA620) في تعزيز جودة نتائج التدقيق 2026-10-25T10:27:20+00:00 Ali Jasim Meften alimeften@uomustansiriyah.edu.iq <p>This research aims to explain the role of applying the International Auditing Standard (ISA 620) and the utilization of the auditor’s expert work in improving audit quality. This standard is concerned with regulating the use of an auditor’s expert work when specialized technical expertise is required beyond the auditor’s own competence. The standard seeks to assist the auditor in obtaining sufficient and appropriate audit evidence by establishing requirements for evaluating the expert’s competence and objectivity, understanding the scope of the expert’s work, and assessing the appropriateness of their findings.</p> <p>To achieve this objective, the study adopted the descriptive-analytical approach to examine the impact of applying ISA 620 in enhancing the quality of audit outcomes. Data were collected using a questionnaire directed to external auditors in audit firms. The research population consisted of auditors working in audit offices, and a random sample of (60) auditors was selected. A five-point Liker scale was used to measure respondents’ answers, and the data were analyzed using the Statistical Package for the Social Sciences (SPSS).</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/399 Industrial Survival Theory. An Analytical Framework for Explaining the Continuity of Industrial Firms and Their Market Exit Dynamics 2026-10-25T06:43:35+00:00 Hussain Ali Ahmed hussain.ahmed@uobasrah.edu.iq Suhad ahmed rasheed Suhad.rasheed@uobasrah.edu.iq <p>This study aims to develop an integrated theoretical framework for explaining industrial survival and firm exit. While industrial economics has traditionally focused on market structure, competition, monopoly, pricing, and productivity, the issue of industrial survival has received relatively limited attention as an independent analytical phenomenon.</p> <p>Industrial survival is defined as the ability of industrial firms to maintain economic activity over the long run while preserving competitiveness and adapting to economic and institutional changes. The study examines both internal determinants—such as managerial efficiency, firm size, production capacity, cost management, and quality—and external determinants, including market competition, government policies, access to finance, macroeconomic stability, and institutional arrangements.</p> <p>Using a descriptive-analytical approach, the study integrates major industrial economics theories, including the Structure-Conduct-Performance paradigm, Transaction Cost Economics, the Resource-Based View, and Competitive Advantage Theory. Based on this integration, the paper proposes a new conceptual model entitled the <strong>Industrial Survival Framework (ISF)</strong>, which consists of four dimensions: operational efficiency, competitive capability, market flexibility, and institutional environment.</p> <p>The study contributes to the literature by introducing a new analytical concept of industrial survival and providing a theoretical foundation for future empirical research in industrial economics.</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/400 The impact of the use of renewable energies on productivity and improving sustainability in Iraq 2026-10-25T08:12:40+00:00 Raghad Marwan Hazem Al-Hayali raged.23bap183@student.uomosul.edu.iq Iman Mustafa Rashad aiman_mostafa@uomosul.edu.iq <p>The use of renewable energy represents an effective economic approach to enhancing productivity and achieving resource efficiency. This relationship is a pivotal element in supporting sustainability within agricultural economies facing increasing environmental and development challenges. The study aims to analyze the impact of renewable energies under study on productivity in various economies with the aim of achieving environmental and economic sustainability in agriculture, which enables us to identify how to reduce production costs and increase returns, as well as reduce carbon emissions for the sample countries (Iraq) for the time period (2000-2022). The research was based on a basic hypothesis that renewable energies have a positive impact on agricultural productivity, Two approaches were used in scientific research: the first includes the descriptive aspect, which in turn includes the theoretical framework and reference presentation of renewable energies, productivity, and sustainable agricultural development, and the impact of renewable energies on productivity and sustainable agricultural development. The second approach relies on standard quantitative analysis, which includes building the model for the study based on the functional theoretical relationships presented in the theoretical aspect and strengthening them. Based on previous studies, the model was then tested using the Autoregressive Distributed Lag (ARDL) model using the EViews software package.</p> <p>The study reached a set of results, the most notable of which are:</p> <ol> <li class="show">The rate of energy consumption in agriculture and foreign direct investment in the agricultural sector have a direct and significant effect. This means that increasing the rate of energy consumption in agriculture and foreign direct investment in the agricultural sector will lead to an increase in land productivity in the short term.</li> <li class="show">Agricultural labor, the rate of energy consumption in agriculture, the share of spending on agriculture, and foreign direct investment in the agricultural sector have a direct and significant effect. This means that an increase in any of these variables will lead to an increase in productivity in the long term.</li> </ol> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/386 The impact of constructive conflict on organizational loyalty through organizational commitment: An applied study at Al-Mamoun College 2026-10-24T19:04:41+00:00 Muayad Abdulkareem Shakir Al-naqeebا Muayed@baghdadcollega.edu.iq <p>The study was launched by trying to uncover how constructive conflict affects the level of organizational loyalty within Al-Mamoun University College by testing the role of organizational commitment as an intermediary mechanism that links these two variables and explains the interaction between them. It sought to determine the level of these variables according to their respective dimensions, with the goal of developing a clear understanding of the relationships and mutual influences between them, and arriving at results that contribute to addressing the research problem. To achieve this, a questionnaire was designed comprising (59) items, covering the main dimensions of the variables under study. It was distributed to a sample of (59) faculty members from the college, representing various disciplines and academic levels. Statistical analysis tools, namely correlation and multiple linear regression, were applied to the questionnaire. The results of the study showed a high level indicating the existence of a work environment that values ​​constructive conflict at the college, as well as a high level of organizational commitment among the sample members, and a high level of organizational loyalty in general at the college. The results also revealed a statistically significant partial positive correlation between constructive conflict and organizational commitment, between organizational commitment and organizational loyalty, and between constructive conflict and organizational loyalty. Furthermore, the regression equation showed a positive effect of constructive conflict on organizational commitment, constructive conflict on organizational loyalty, organizational commitment on organizational loyalty, and constructive conflict on organizational loyalty through organizational commitment. In light of these findings, it was concluded that the relevant authorities – represented by the Board of Directors of Al-Mamoun Private University College – have a pivotal role in enhancing organizational loyalty. Therefore, it is recommended that this administration consider that developing and utilizing the constructive conflict variable through organizational commitment will have a direct and positive impact on improving the overall quality of organizational loyalty within the college.</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/387 Non- strategic security Threats in Iraq after 2010 and how to confront these threats 2026-10-24T19:13:45+00:00 Ali Shallal Alwan ali.shalal@mtu.edu.iq . Ibrahim Harbi Ibrahim Ibraheemharbi@yahoo.com <p>Asymmetric security threats in Iraq represent a serious and high-risk challenge to Iraqi national security and to most governments worldwide. Developing an effective strategy to confront these threats has become essential, The most prominent of these crimes include terrorism, corruption, drug trafficking, human trafficking, money laundering, and the forced migration of skilled professionals. as they weaken state power and endanger its institutions. These asymmetric threats pose social, economic, and security risks due to their unlawful nature. Since 2010, the Iraqi government has not implemented substantial or effective measures to counter these threats, nor has it succeeded in formulating comprehensive and sustainable solutions. This failure is attributed to political, economic, and international factors, in addition to weak legal frameworks and the involvement of organized crime networks with influential actors at the local, regional, and international levels. Consequently, these dynamics have negatively impacted Iraq’s internal security and stability. Moreover, the Iraqi</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/388 The impact of green supply chains on achieving environmental sustainability / Case study 2026-10-24T19:30:29+00:00 Azzam AbdulWahab AbdulKarim Azzam.s@mtu.edu.iq <p>The consumption of natural resources and environmental pollution are a source of concern for individuals and governments due to their current and future negative impacts. This has prompted companies and governments to adopt green policies aimed at producing environmentally friendly products. Adopting green supply chains is one of the most important policies capable of providing suitable production inputs that are free from harm to users, workers, and the environment, while also allowing for the recycling of production waste. All of this will contribute to achieving environmental sustainability. The current research aims to study the nature of the relationship and impact of green supply chains on achieving environmental sustainability at the Karbala Oil Refinery. The research adopted a descriptive-analytical approach, using a questionnaire as the data collection instrument, which was evaluated and tested. The questionnaire was distributed to a sample of 300 employees at the Karbala Oil Refinery, and the responses were analyzed using SPSS software. The research concluded that there is a strong positive relationship and impact of green supply chains and their dimensions on environmental sustainability at the Karbala Oil Refinery</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/389 The role of green strategy in achieving the company's overall strategy "An exploratory study of the opinions of a sample of administrative leaders in the Baghdad Battery Factory" 2026-10-24T19:57:06+00:00 Balqees Naji Ajel beeso@uoitc.edu.iq Maha Fadhil Ibrahim maha.fadelad@uoitc.edu.iq <p>This research aims to identify the potential role of adopting a green strategy in industrial institutions in implementing their overall strategy. These institutions are increasingly seeking to support environmentally sustainable practices to gain customer loyalty. To this end, a questionnaire was designed and distributed to a sample of 48 department managers working at the Baghdad Battery Factory, affiliated with the Ministry of Industry and Minerals, to gather their opinions on the role of adopting a green strategy in implementing their factory's overall strategy. Through a review of relevant practices and studies, three dimensions of the green strategy were identified: (green internal culture, green excellence, and pollution prevention). These dimensions can potentially play a role in implementing the overall strategy, which encompasses (organizational structure, organizational culture, and leadership style. To achieve the research objective, the descriptive analytical approach was adopted through the use of the statistical package (SPSS.V.25) with the aim of determining the relationship between the two study variables, the green strategy and the implementation of the general strategy. The results of the exploratory study in the factory under investigation proved the existence of an effect of the green strategy on the implementation of the general strategy</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/390 The Impact of Organizational Inertia on Data - Driven Marketing Efficiency: The Mediating Role of Strategic Agility (An Applied Study at Al-Rasheed Bank Branches). 2026-10-24T20:12:55+00:00 Omar abdulqadir khaleel dromaralobaidy1981@gmail.com Mohammed Hussein Radhi mohammed.hussein@uowa.edu.iq Zena F. Alhaelegy drzenaalhaelegy@mtu.edu.iq <p>This study is to understand how Organizational rigidity affects data-driven marketing efficiency and how strategic agility mediates between the two. The study emphasizes Al-Rashid Bank branches in banking industry that is experiencing rapid digitalization and a heavy usage of data for making marketing decisions and marketing practices. It is based on the assumption that the rigid and unchanging organizational structure and organizational procedures can hinder the bank to adapt to the dynamic environment and to make best use of data if conditions change, and strategic agility can be used as an organizational mechanism to increase the bank's adaptability and effectiveness in using data.</p> <p>&nbsp;This study used descriptive analytical method, which involved questionnaires as its main data collection tools and the sample consisted of 305 employees from Al-Rashid Bank branches. Data analysis used descriptive statistics and reliability test in SPSS V26 and confirmatory factor analysis, structural equation modeling and assessment of direct and indirect effect in AMOS V24. The suitability of the measurement instrument was confirmed by the validity and reliability indicators and the suitability of the proposed model was supported by the goodness-of-fit indices. Results showed that organizational rigidity had significant negative effects on strategic agility (β = -0.48, P&lt; 0.001) and had direct negative effects on data-driven marketing efficiency (β = -0.42, P&lt; 0.001). On the other hand, data-driven marketing efficiency was found to have a statistically significant positive effect on strategic agility (β = 0.64, P&lt;0.001). The Bootstrap test also confirmed the indirect effects of organizational rigidity on marketing efficiency via strategic agility (β = -0.31; 95% CI = -0.404 to -0.225), supporting partial mediation via strategic agility.</p> <p>This study's relevance in the real world is that it emphasizes the need to also work on the organizational constraints that can be worked on along with strategic sensitivity, collective commitment and fluidity of resources, which, in turn, helps banks to improve the ability to translate data into efficient marketing practices and decisions. The study calls for a review of organizational procedures that do not allow for flexibility, building digital and analytical skills in employees, better data governance, and more flexible processes to reallocate resources for strategic agility and marketing efficiency driven by data.</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 Baghdad College of Economic Sciences University Journal (BCESUJ) https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/394 The role of entrepreneurial personality traits in leadership and job commitment in reducing employee self-defeatist behavior 2026-10-24T20:35:37+00:00 Adil Majeed al Nasrawe magazine.college@baghdadcollege.edu.iq <p>The study aimed to identify the personal behaviors possessed by company leaders to achieve entrepreneurship, combined with the level of job commitment possessed by employees at the Karbala Cement Factory, and their role in reducing employee defeatist behavior. To verify this, the descriptive-analytical method was used, represented by the questionnaire form, its distribution, and the analysis of the related results.. The research sample amounted to (136) workers, and the statistical program (SPSS) was used to analyze the data. The study proved that there is a significant correlation between the study variables, and at a very high percentage, and that the effect was high, explaining more than 80%, with the remainder attributed to other factors outside the scope of the study. The study recommended that the company's management should promote openness to ways that limit defeatist behavior, including obtaining competent leaders who can enhance its pioneering position and who have the ability to study and understand those behaviors, and the necessity for the company's management to search for mechanisms that help it increase interest in employees and support the factors that promote this</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/395 The Role of Manufacturing Flexibility in Enhancing the Effectiveness of Rapid Response Manufacturing System: An Analytical Study at the General Company for Pharmaceutical Industries and Medical Supplies / Samarra 2026-10-24T21:01:56+00:00 Nada Ibrahim Najm nada_eamy@yahoo.com Bushra Abd Ibrahim 017@mtu.edu.iq <p><strong>&nbsp;&nbsp;&nbsp;&nbsp; </strong>This research aimed to identify the role of manufacturing flexibility in enhancing the rapid response manufacturing system at the General Company for Pharmaceutical Industries and Medical Supplies/Samarra. This was achieved by measuring the level of application of manufacturing flexibility dimensions and clarifying the nature of the relationship and impact between them and the rapid response manufacturing system. To achieve the research objectives, a descriptive-analytical approach was adopted. Data was collected using a questionnaire distributed to a sample of (37) administrative employees at the company. The data were analyzed using the SPSS statistical software, relying on descriptive statistical methods and correlation and regression analyses. The results showed a strong, statistically significant positive correlation between manufacturing flexibility and the rapid response manufacturing system, with a correlation coefficient of (r = 0.860) and a coefficient of determination (R² = 0.739). This indicates that manufacturing flexibility explains (73.9%) of the variance in the rapid response manufacturing system. In light of these results, the research recommends the necessity of enhancing the application of manufacturing flexibility dimensions and developing organizational and production capabilities to contribute to increasing the efficiency of the rapid response manufacturing system and strengthening the company's ability to respond to market demands</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/396 The Impact of Total Quality Management Principles on Enhancing the Efficiency of the Educational Process: 2026-10-24T21:09:01+00:00 Zainab Mahdi Mohammed zainab.mahdi@mtu.edu.iq <p>The study aims to identify the impact of Total Quality Management (TQM) principles on enhancing the efficiency of the educational process, given their relative importance in improving services provided to beneficiaries and developing both administrative and academic performance. The study adopted a descriptive-analytical approach to survey the opinions of a sample of employees (academic, technical, and administrative staff) at the Medical Technical Institute / Al-Mansour, totaling 120 employees. Data collection relied on a questionnaire designed for this purpose, covering two main variables: TQM principles and the efficiency of the educational process. The questionnaire comprised 21 items and was further supported by personal interviews and field observations to reinforce the study's findings. Data were analyzed using a set of statistical methods via the , employing descriptive statistics to achieve the study's objectives and reach the required scientific facts.</p> <p>The results revealed a statistically significant correlation and impact between the study variables, with TQM principles as the independent variable and the efficiency of the educational process as the dependent variable. Furthermore, the findings emphasized the necessity of top management support for TQM activities, the provision of resources required for their implementation, and commitment to fostering a culture of quality and continuous improvement, while actively involving employees in development processes and expanding their scope</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/397 The Role of Institutional Image in Enhancing Student Loyalty An Applied Study at the College of Medical and Health Technology 2026-10-24T21:17:45+00:00 Qais Jabbar Hasn abbr@mtu.edu.iq <p>This study aimed to examine the role of institutional image in enhancing student loyalty at the College of Medical and Health Technology – Bab Al-Muadham. The study adopted a descriptive-analytical approach, and data were collected from a sample of 248 students using a questionnaire consisting of 30 items. Institutional image was measured through five dimensions: academic reputation, credibility and trust, social standing, quality of educational services, and professional reputation. Student loyalty was assessed through intention to continue, recommendation, and affective commitment. The results revealed a strong positive and statistically significant correlation between institutional image and student loyalty. Regression analysis further indicated that institutional image explains a substantial proportion of the variance in student loyalty. The findings confirm that strengthening institutional image represents a strategic approach to enhancing student loyalty in higher education institutions</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026 https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/398 The Impact of Intellectual Capital on Enhancing Strategic Capabilities 2026-10-24T21:30:06+00:00 Maha Farooq Ezzat maha_farooq@mtu.edu.iq <p>This study aims to examine the impact of intellectual capital (human, structural, and relational) on enhancing strategic capabilities (foresight, adaptability, creativity, and strategic leadership) among administrative leaders in the Iraqi public universities . A descriptive analytical correlational approach was adopted, utilizing a structured questionnaire to collect data from a stratified random sample of department heads and administrative managers. Statistical analyses were conducted using SPSS and AMOS. Results revealed a significant positive impact of intellectual capital on strategic capabilities, with human capital emerging as the strongest predictor, followed by relational capital, while structural capital demonstrated a significant yet comparatively weaker effect, highlighting an institutional need to strengthen knowledge-support systems. The study concludes that transforming intangible assets into dynamic capabilities requires systematic integration of human expertise, institutional structures, and external networks. Practical recommendations are provided to develop knowledge management frameworks, promote administrative decentralization, and embed strategic capability indicators into accreditation standards. This study gains significance from the scarcity of literature empirically linking intellectual capital dimensions to dynamic strategic capabilities within the Iraqi higher education context, which faces rapid environmental shifts and global quality accreditation pressures</p> 2026-10-25T00:00:00+00:00 Copyright (c) 2026