The impact of comprehensive banking on the quality of banking services from the customer's point of view A survey of the Middle East Bank of Iraq for investment

Abstract

The research aims to know the The impact of comprehensive banking on the quality of banking services from the customer's point of view , and one of the private banks has been chosen, which is the Iraqi Middle East Bank for Investment the research community. As for the research sample, an intentional sample targeting a group of bank customers was chosen, and the research was based on a major hypothesis To verify the level of relationship and influence between the two variables, the research data was collected using a questionnaire form, where (50) questionnaires were distributed and distributed to the customers of the bank, and the number of questionnaires retrieved and valid for analysis reached (40) through which a set of conclusions and recommendations were reached, the most important of themThe existence of a correlation relationship and the effect of comprehensive banking on the quality of banking services in its dimensions (response, tangibility, reliability, sympathy and trust).

There is a need to continuously enhance the performance of banks by adopting modern banking approaches, as the nature of banking activity is not static, but rather dynamic under changing circumstances.