The role of sales promotion methods in increasing occupancy in five-star hotels

Abstract

The study is based on the aim of trying to promote, focus and rely on the effectiveness factors of activating sales in increasing the volume of works on hotel services and showing the most promotion factor used by the hotels operating in Riyadh to market and promote their services. The study sought to identify a methodology that included the main objectives of the research, including the survey of the opinions of customers and their reactions to the feasibility of the means of activating sales on the marketing of hotel services. In order to achieve this, several basic assumptions were formulated to measure the relationship between the various means and tools of sales activation and the nature and quality of the services offered by the hotels to their customers. The study was based on a sample of hotels where a questionnaire was designed to measure the validity of the hypotheses and then the data were analyzed.This study will help the employees of these hotels to understand the means and methods of activation of sales with the best impact commensurate with the nature of work in the hotel industry in Saudi Arabia.Through the various data, the researchers found some results that may be of interest in the field of sales activation and increasing the volume of work on hotel services.