The globalization of electronics and its impact on international trade and marketing (theoretical study)

Abstract

The study aimed to test the impact of the globalization of electronics in its dimensions
(physical components, software, human resources, communications, databases) on international
trade and marketing, and the study reached a number of results, the most important of which was
the presence of a positive impact of the globalization of electronics in its dimensions (physical
components, software, human resources, Communications, Databases) on International Trade and
Marketing. It also showed a statistically significant effect of dimensions (hardware, software,
human resources) on international trade and marketing, while telecommunications, databases have
no effect on international trade and marketing.
In light of these results, the study recommended a number of recommendations, the most
important of which was the necessity to support creative ideas, whether from managers or
employees by linking them to the results of market analysis based on the globalization of
electronics to provide innovative solutions to customer needs, and the importance of promoting the
use of the globalization of electronics for administrative leaders that give a clear vision for the
future Threats and exploitation of opportunities, and further studies and research in the globalization
of electronics because it has a positive impact on achieving international trade and marketing.