khaleel O abdulqadir, Radhi MH, Alhaelegy ZF. The Impact of Organizational Inertia on Data - Driven Marketing Efficiency: The Mediating Role of Strategic Agility (An Applied Study at Al-Rasheed Bank Branches). BCESUJ [Internet]. 2026 Oct. 25 [cited 2026 Oct. 27];2026(85):83-98. Available from: https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/390