KHALEEL, O. abdulqadir .; RADHI , M. H. . . . . . . . .; ALHAELEGY, Z. F. . The Impact of Organizational Inertia on Data - Driven Marketing Efficiency: The Mediating Role of Strategic Agility (An Applied Study at Al-Rasheed Bank Branches). Baghdad College of Economic Sciences University Journal (BCESUJ), [S. l.], v. 2026, n. 85, p. 83–98, 2026. Disponível em: https://bcuj.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/390. Acesso em: 26 oct. 2026.